Add Pinterest images to your blog
When you start working on Pinterest marketing, it becomes a habit to create a Pinterest
optimized image for every post. You finish the blog post and share the image on Pinterest. But there’s one more step you need to add to your job list – let’s look at how and why to add a Pinterest image to a blog post. Here we learn how to add Pinterest images.
Why add your pins to posts?
Adding a pin to your blog post isn’t compulsory but it can make good sense. The
reason for that is that people might want to share your post on Pinterest to save it for
later – and an optimized image had a greater chance of being reshared in the algorithm.
By making it easy for people to pin the image, you can even prompt them to do it.
Something as simple as a ‘Pin for later’ call to action under the pin image can make
people remember to save that image. This may bring them back to your post later and
also helps reinforce your blog as a source of good stuff for Pinterest, so add Pinterest images.
How to add a Pinterest pin to your post
The simplest way to add a pin to your post is just the same as you would normally add
any other image. Make the pin in your favourite graphic design tool, download it and
upload it to the post. You can test putting it in different places but sometimes, at the end
of the post works best.
Now one thing people notice is that sometimes the Pinterest image looks a bit big and
awkward. There’s a couple of ways to handle this. If you are using WordPress, you can
show it at 50% or 75% of the original image. Then it retains the dimensions but isn’t so
big on your page.
Another idea is to force the image to be smaller by adding it to the middle block of a set
of three columns. With the Gutenberg Blocks editor, this is easy to do and you can
either make them as three even columns or even make the middle one bigger so the
image is a little larger.
Using a plugin
Another way to handle the Pinterest image is to add it with a plugin. There are a few
out there, mostly paid but generally not too expensive. They work by hiding the
Pinterest image until someone either uses the Pinterest save button, a social share
option, or something like Tailwind.
Then the image will appear among the images available to pin. Another benefit of these
plugins is that you can also add your Pinterest description. That way, when the image is
pinned, it takes the description you have created with it. Otherwise, it will often default
to either your meta description or a repeat of the post title.
Some plugins even let you add more than one image. That’s a great way to test to see
what people like – a bit of an A/B test! You can monitor your analytics and see which
pins are showing up the most often as being pinned by other people.
If you do use a plugin, you might still want to add the image to the post as well. Then
you can have that CTA to prompt people to share.
Extra Pinterest SEO juice
Having people pin your pins from your website can help give your account a bit more
SEO juice or credibility. It tells Pinterest that you have good stuff and that people
visiting your site want to pin it.
Using social sharing buttons and the Pinterest save button are easy to add to most
types of websites and are another visual prompt for people to share and save your
content. And we can never get too much social proof for our blog posts