Choose Pinterest boards
How to choose pinterest boards for your business?
So you’ve decided to use Pinterest to market your business and you’ve signed up for a
business account. But now there’s this big space that is shouting out for some pins.
That’s okay, you have a couple of cool templates and have them ready to do.
But what do you call your boards? It is an important part of Pinterest SEO so don’t just
jump into something random. Let’s look at what boards you should make for your
The first five boards
It might seem tempting to make a new board for every single pin you add but this isn’t
always ideal. You want to start making the board regularly active, even if that’s a pin
every other week in the early days. So it can be an idea to start with five boards.
So how do you pick the five boards? One easy idea is to look at the categories on your
blog. You probably have a few of them, maybe a sub-category or two. These are great
subjects for your first five boards because you can add pins from the posts to the board
that’s the same as your category.
But what about if you don’t blog and have products or services instead? Well, you can
work on a similar idea. Use the product categories within your business to help you
choose those first few boards. Or think about the overarching type of service you offer
and use these.
Naming the boards
There’s the temptation to have a little fun with the names of boards or to try to have
something catchy and clever. But resist! Boards need to have keyword-rich names to
help Pinterest understand what they are about.
Now you can definitely add words around them to make sense of the board. For
● Category: cocktails = board: Tasty Cocktail Recipes
● Category: blogging = board: Blogging Tips and Tricks
● Product category: handmade necklaces = Handmade Beaded Necklaces
Try to get 2-3 words for your board name but don’t go too long. The key is to ensure
Pinterest can categorize it and know who to show your content to because the board
name has helped with that.
Don’t forget the board description
If you’ve used Pinterest personally, I bet you never added a board description at all. And
that’s fine it isn’t important. But as a business user, you need to add a description to the
board for one simple reason – you can add more keywords!
First, you want to write in sentences and not just a list of relevant keywords. But do try
to incorporate 2-3 variations or long-tailed keywords relating to the board topic. So for
the cocktails example, a description could be something like:
Tasty Cocktail Recipes includes drinks recipes for rum, gin, vodka, tequila, and
more. Learn to make easy cocktails at home, try classic recipes, and find the best
All of the words in bold are keywords that relate to or are relevant to the board title. But
it still reads naturally and sensibly for any user that happens to visit the board. User
experience is always top of the list for things we consider.
Add content to your boards
You don’t have to limit yourself to five boards but it is a good starter number if you are a
little unsure. As the account grows, you can move pins to new, more specific boards. So
that cocktail board could lead to Vodka Cocktail Recipes, Summer Cocktail Recipes,
But to start with, keep it simple and get those pins flowing – this can be for any business!